In this session, Dr. Jackie Meyer, CPA, will break down how firms can add tax advisory as a predictable, scalable, non-seasonal revenue stream—without adding tax prep volume, working more hours, or becoming a tax code encyclopedia.
You will learn how to reposition tax planning as an advisory product, price it based on ROI instead of hours, and implement it using repeatable systems so it scales across clients and staff.
This session is designed for firm owners who want to grow beyond compliance work and build a practice that is more profitable, more balanced, and more valuable long-term.
Finally escape the accountant’s trap of trading time for money and join hundreds of financial professionals who have made the transition to offering high-ticket CFO Advisory services. In this training, you’ll discover the proven system for getting CFO Advisory clients and delivering an effective (and efficient!) CFO Advisory service.
Stop being trapped in low-value, compliance-oriented, deadline-driven work. Step into the role of a true CFO Advisor for multiple small business owners—either locally or across the country.
Join hundreds of accountants and bookkeepers who’ve made the shift to high-ticket CFO Advisory and taken back control of their income and time.
In this training, you’ll learn the exact system for winning CFO clients and delivering advisory services that actually move businesses forward.
With the IRS utilizing automated enforcement tools to pursue more than 11 million non-filers and over 15 million taxpayers owing balances, there has never been a better time to ride the IRS Rep wave and create an entirely new revenue stream for your practice.
In this special session, Tax Rep Network founder Eric Green will review how to add IRS representation to your practice, including finding clients, pricing your services properly, and using proven tools to solve a client’s worst tax nightmare—so you can become their Tax Rep hero and make a lot of money doing it.
Client Advisory Services (CAS) isn’t just another revenue stream — it’s the future of a scalable, profitable, and fulfilling accounting practice. In this session, Dawn Brolin breaks down exactly how to add (or refine) a CAS offering without burning out your team or blowing up your current workflow.
You’ll learn how to identify the right CAS opportunities within your existing client base, package and price services with confidence, and shift from reactive compliance work to proactive advisory conversations. Dawn will share real-world examples, practical frameworks, and key mindset shifts that help firms move from “we should offer CAS” to “CAS is working for us.”
Whether you’re CAS-curious or ready to formalize and scale what you’ve already started, this session will give you the clarity and confidence to take the next step.
Welcome to Profit Machine Live!
Join your host, Adam Lean, as he officially kicks off the day and walks you through what to expect—today’s sessions, speakers, and how to get the most value out of this event designed to help you build smarter, more scalable revenue in your firm.
Length: 15 minutes
Start Time: 9:45a ET | 8:45a CT | 7:45p MT | 6:45a PT
In this session, Dr. Jackie Meyer, CPA, shares how accounting firms can add tax advisory as a predictable, scalable, year-round revenue stream—without increasing tax prep volume, working longer hours, or mastering every nuance of the tax code. Attendees will learn how to reposition tax planning as a true advisory offering, price it based on client ROI rather than hours, and deliver it using repeatable systems that scale across clients and staff.
Designed for firm owners ready to move beyond compliance, this session shows how tax advisory can create a more profitable, balanced, and valuable practice long-term.
Here’s what you’ll discover:
This session shows how tax advisory becomes a core component of your Profit Machine—creating predictable, year-round revenue that extends far beyond tax season.
Break free from the accountant’s trap of trading time for money and step into the role of a high-value CFO Advisor. In this session, Adam Lean reveals the proven system used by hundreds of accountants and bookkeepers to attract high-ticket CFO Advisory clients and deliver services that drive real business results—without being buried in compliance work or deadlines.
Attendees will learn how to transition from low-value, transactional services into strategic advisory, helping multiple business owners while regaining control over their income, schedule, and growth.
In this session, you'll learn:
Grab lunch, coffee or simply take a break so you can be refreshed and ready for three more exciting sessions.
See how Reasonable Compensation Reports strengthen your Profit Machine by increasing revenue per client and creating advisory income beyond tax season.
Client Advisory Services (CAS) isn’t just another offering—it’s the foundation of a scalable, profitable, and fulfilling accounting practice. In this session, Dawn Brolin breaks down how to add or refine a CAS offering without overwhelming your team or disrupting your existing workflow.
Attendees will learn how to identify the right CAS opportunities within their current client base, package and price services confidently, and shift from reactive compliance work to proactive advisory conversations. Through real-world examples and practical frameworks, Dawn shows how firms move from “we should offer CAS” to “CAS is working for us.”
You’ve made it! By now, you should have plans to add up to five income streams to your practice! Let’s celebrate the day with some fun trivia questions and prizes.
Length: 20 minutes
Start Time: 5:00p ET | 4:00p CT | 3:00p MT | 2:00p PT
Adam Lean is a former accountant turned 2-time entrepreneur who built, scaled, and sold two businesses. While helping other business owners, he realized his passion was teaching and providing tools to business owners to help them make more money and have a peace-of-mind. He currently runs The CFO Project - a training company that turns accountants and bookkeepers into high-earning CFOs for small businesses.